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Last Updated: July 2026
This Privacy Policy explains how Ella Living ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website at ellaliving.com, use our services, or place an order (together referred to as the "Services").
For the purpose of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a visitor to our website, or any other individual whose information we process.
Please take the time to read this Privacy Policy carefully.
Geographic Scope of Our Services
Ella Living offers its products and services exclusively to customers based in the United Kingdom. Orders and deliveries are available within the United Kingdom only. If you access our website from outside the United Kingdom, please note that our services are not intended for users located outside the UK.
Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do, we will post the updated version on the website, update the "Last Updated" date, and take any further steps required by applicable law.
How We Collect and Use Your Personal Information
To provide our Services, we gather personal information from the sources set out below. What we collect and how we use it depends on the way you interact with us.
Beyond the specific uses described below, we use the information we collect to communicate with you, provide and improve our Services, meet our legal obligations, enforce our terms of use, and protect our rights and the rights of our users and others.
What Personal Information We Collect
The personal information we collect depends on how you interact with our website and services.
Information You Provide to Us Directly
This includes:
Contact information, such as your name, address, phone number, and email address.
Order details, such as name, billing and shipping address, payment confirmation, email, and phone number.
Account information, including username, password, security questions, and other security-related details.
Customer service data, including any messages you send us through the contact form or by email.
Some features of the Services require this information. You may choose not to share it, though this could limit your access to certain features.
Information from Website Use
We automatically collect certain usage information through cookies, pixels, and similar technologies, such as:
Website access and browsing behaviour
Device details
Browser information
Network connection and IP address
Technical interactions with our Services
Information from Third Parties
We may also receive personal information from:
Service providers, such as Shopify, that support our website and services
Payment processors, for payment details such as bank or card information and billing address
Marketing or tracking partners, when you visit our site, open our emails, or interact with ads
We handle information received from third parties in accordance with this Privacy Policy.
How We Use Your Personal Information
To Provide Products and Services
We use your information to fulfil our contract with you, including payment processing, order fulfilment, returns, account management, shipping, notifications, and support.
For Marketing and Advertising
We may send you promotional material by email where legally permitted or where you have given consent. We may also analyse how you use our services to tailor offers more closely to you. This relies on our legitimate interest under Article 6(1)(f) of the UK GDPR.
For Security and Fraud Prevention
We process your data to detect and prevent fraud, abuse, and security risks. You are responsible for keeping your login details secure, and you should notify us straight away of any suspicious activity.
For Communication and Service Improvements
We use your data to respond to enquiries, improve our services, and maintain customer relationships — also under Article 6(1)(f) of the UK GDPR.
Cookies
We use cookies to run and improve our website and services, remember your preferences and activity, measure performance, and better understand how visitors use our site. This relies on our legitimate interest under Article 6(1)(f) of the UK GDPR.
Third-party providers may also use cookies to personalise their services and ads.
Disabling Cookies
Most browsers accept cookies by default, but you can set yours to delete or block them. Please note this may affect how the site works. Blocking cookies may not fully stop data being shared with advertising partners.
Sharing of Personal Information
We only share personal data with third parties under this Privacy Policy and where there is a legal basis to do so.
This may include:
Service providers acting on our behalf (e.g., IT operations, payment processing, analytics, customer support, logistics)
Marketing and business partners for service or promotional purposes
With your consent, such as for product deliveries or social media integrations
Within our corporate group, where it supports our legitimate interest in running our business
During business transactions, such as mergers or insolvency proceedings, and for legal compliance or to protect our rights
Third-Party Websites and Links
Our website may include links to sites or platforms run by third parties. When you click these links, you leave our site. We are not responsible for the content, accuracy, or privacy practices of these external sites — please review their policies on your own.
Children's Data
Our services are not intended for children, and we do not knowingly collect personal data from anyone under 16. If you are a parent or guardian and believe your child has given us their data, please contact us and we will delete it right away.
Data Security and Retention
No security system is completely secure. Emails and forms may not be secure during transmission — please avoid sending sensitive data through unsecured channels.
How long we keep personal data depends on:
Whether you have an active account
Legal obligations we need to meet
Whether the data is needed for queries, warranties, or legal claims
Your Rights
Under the UK GDPR and the Data Protection Act 2018, you have the following rights (subject to certain limitations):
Right to access the data we hold about you
Right to have your data deleted
Right to correct inaccurate or incomplete data
Right to data portability (in a common format or to another party)
Right to restrict processing temporarily
Right to withdraw consent at any time (where applicable)
Right to object to processing based on legitimate interest
Right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
Marketing Preferences
You can unsubscribe from promotional emails at any time using the link in the email. Transactional emails (order confirmations, shipping updates) are not affected.
How to Exercise Your Rights
You can contact us at any time using the details below. We may ask for additional information to verify your identity.
Complaints
If you have any concerns about how we handle your personal information, please contact us first using the details below.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
International Data Transfers
Please note that we may transfer, store, and process your data in countries outside the United Kingdom. These transfers are handled by staff, service providers, and partners who support our operations. We make sure appropriate safeguards and compliance with UK data protection laws are in place.
Contact Information
Store Name: Ella Living
Company Name: YH Commerce LLC
Warehouse Address: Unit 7, Acton Lane Industrial Estate, London, NW10 7NB, United Kingdom
Company Address: 2232 Dell Range Blvd, Suite 303 1108, Cheyenne, WY 82009, United States
Email: info@ellaliving.com
Phone Number: +442039963864
We aim to respond to your inquiries within 24 hours.
Customer Service Hours (GMT)
Monday – Friday: 9:00 AM – 6:00 PM
Saturday & Sunday: Closed